Complete Farmer raises $10.4M
Ghanaian agritech startup, Complete Farmer, has secured $10.4 million in funding to transform the agricultural landscape in Africa. The company, which operates as an end-to-end agricultural marketplace, connects local producers with global industries and resources, using proprietary cultivation protocols to ensure crops meet international market standards.
Our mission
Connecting the people who feed the world to data,
resources, markets and each other
Our strategies
Learn how we create a world that feeds itself
Differentiated products, new channels, a world-class excellence
TARGETS
- Strengthen value proposition for different users on the platform
- Adopt a consistent customer-focused approach for organizational processes
- Build world-class brand and deliver on brand promises
- Develop high-quality products, protocols and services that solve user needs
- Provide a competitive advantage for growers
- Explore new revenue models
- Adopt a lean approach to financial operations in all departments
- Focus on high-margin commodities and markets
- Develop and scale into product verticals and broaden the scope
- Strengthen and improve relationships with key stakeholders
- Be data-driven through channel and process integration to enhance key activities and work delivery
- Optimize key resource allocation/ deployment and streamline costs
- Standardize and automate processes
- Implement localisation and growth hacks in different markets
- Explore new customer segments and value chain opportunities
- Implement growth hacking and agile product development with a customer-centric approach.
- Improve ecosystem participation and product-based communities engagements
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