CORE VALUES
Innovation and creativity
Being data driven
Farmers need data to make the best decisions. We live in a data-driven world. As such, we always use data to determine customer and business needs and develop solutions. Data should also be at the core of our reporting for past initiatives and future plans. When unclear on what to do, check the data.
Being curious
Farmers are always learning about events and happenings on their fields and seek answers to improve their farms. Farmers seek self improvement and learn by doing and experimentation, asking questions to explore new possibilities and solutions. Learning is a life-long endeavor and knowledge is power.
Inventing, Improving and simplifying
Farmers finding new ways to innovate and improve processes and products by insightful observations and drawing inspiration from nature to build new tools and simple solutions to complex problems even when others think it is impossible or irrational.